United Voice members working at Crown Casino have launched a social media campaign called the ‘1000 Frown Challenge’ in response to management’s announcement that they are outsourcing housekeeping.
The 1000 Frown Challenge encourages members to take a photo of themselves wearing their most creative frown and post it to social media using the hashtag #FrownPerth.
The campaign aims to show management how angry and disappointed people are at the outsourcing.
Crown Perth’s profit was over $240million last year but they have decided to outsource the jobs of their lowest paid workers to AHS, who have a history of only paying the legal minimum.
On site, staff will be purposefully grumpy and frown at guests to show they are the heart and soul of the business.
Secretary of United Voice WA Carolyn Smith says if Crown wants their customer experience to continue at its current level of excellence, they should treat their staff fairly.
“The hospitality industry is all about big smiles, welcomes and friendly service. Take that away and the crowds won’t be returning to Crown.”
With over 5000 hotel and casino staff, Ms Smith said this will have a big impact.
“An attack on one is an attack on all; Crown staff understand this and are standing together on outsourcing.”
“Over 1100 petitions have now been signed by staff and the hashtag #FrownPerth is already gaining traction.”
Since the launch of the ‘1000 Frown Challenge’, the strong will of United Voice members means Crown Perth management are now in talks to address issues in the AHS contract.
Members will stand firm and fight any further outsourcing plans at the Crown Perth site.
Show your support for crown staff by posting your best frown photo to social media with the hashtag: #FrownPerth
Follow United Voice WA on Facebook for regular campaign updates.